Pisqueya | four-star-demos

Pisqueya Foods – Central Market Demo Instructions

Demo Objective

Introduce Central Market shoppers to the bold Caribbean flavors of Pisqueya Hot Sauces and Seasonings through a simple tasting experience that highlights their authentic ingredients, vibrant flavor profiles, and Latin Caribbean culinary heritage.

The goal of the demo is to:

• Drive awareness of the Pisqueya brand

• Encourage shoppers to smell and taste the seasonings and hot sauces

• Educate customers on how these products can enhance everyday cooking

• Convert sampling into immediate purchases

Brand Overview

Pisqueya Foods brings the bold, bright flavors of the Caribbean to everyday meals. Every Pisqueya recipe originates from the founder Maritza Abreu’s family kitchen, Puerto Viejo — the oldest Dominican restaurant in New York City, operating in Brooklyn since 1986. Inspired by traditional Latin Caribbean cooking, Pisqueya products are crafted to deliver authentic flavor using high-quality ingredients while remaining accessible for modern home cooks. Pisqueya hot sauces and seasonings are rooted in Latin culture and designed to bring vibrant flavor, color, and depth to a wide variety of dishes.

Key Selling Points

• Authentic Caribbean Roots – Recipes inspired by founder Maritza Abreu’s family restaurant, Puerto Viejo in Brooklyn.

• Bold, Bright Flavor Profiles – Tropical fruits, Caribbean peppers, and Latin spice blends create vibrant, memorable flavor.

• Versatile Cooking Ingredients – Perfect for meats, seafood, vegetables, marinades, sauces, and everyday cooking.

• Latin Caribbean Pantry Staples – Seasonings used traditionally in Latin Caribbean kitchens for generations.

Arrival & Check-In

Go to the Information Desk & ask for a Foodie.
Let the Foodie know that you are sampling Pisqueya Hot Sauces.
The Foodie will take you to your table.
Take a selfie at the shelf and immediately text to Karen.
Take a picture of the shelf to upload to the demo report.
Purchase one bottle of the hot sauce on the Divvy card for check in purposes.
You will upload the receipt to the Bill Spend & Expense app & the demo report.
Count opening inventory of each flavor.
Demo Setup Set up the demo station neatly and professionally.
Display all Pisqueya products clearly.
Recommend having at least 6 -8 bottles of each flavor on the table for guests to take.
Open the seasoning bottles so customers can smell the spices.
Sampling Procedure Hot Sauce Sampling Place a Central Market Sea Salt Totopos Chip in a portion cup.
As guest approaches table, invite them to try Pisqueya Hot Sauces.
Ask which flavor they would like to try first.
Serve desired hot sauce with a Central Market Sea Salt Totopos Chip.
Share selling points, flavor profiles, and serving suggestions with guests while preparing and sample.
Place sample in front of demo station for guest to pick up.
Ask if guest would like to try another flavor, repeating the process.

Seasoning Sampling

• Open each seasoning bottle so customers can smell the spices.

• Customers may sample a small spoon taste if desired.

Customer Engagement & Talking Points

• “Have you tried Caribbean hot sauces before?”

• “These are inspired by a Dominican family restaurant in Brooklyn.”

• “The passion fruit sauce has a tropical sweetness with heat.”

Encourage customers to imagine using the products on meats, seafood, vegetables, and rice dishes.

End with a purchase prompt such as: “Everything we’re sampling today is available right here in the store if you’d like to take one home.”

Clean Up & Wrap-Up

Clean and sanitize demo area.
Count ending inventory for each flavor.
Purchase any additional opened product on the Divvy card during check-out.
Upload final receipt to Bill Spend & Expense.
Complete and submit demo report including: Shelf photo, Demo station photo, and receipts.
Check out with the Foodie before leaving.