Whole Moon | four-star-demos

DEMO INSTRUCTIONS – WHOLE MOON PLANT BEVERAGES

DEMO OBJECTIVE

Introduce customers to Whole Moon plant-based beverages, highlight their unique Whole Protein™ and proprietary roasting process, and drive purchase by encouraging trial of multiple flavors.

AVAILABLE FLAVORS & UPCS

Whole Moon Almond Plant-Based Beverage – UPC 860010591205
Whole Moon Oat Plant-Based Beverage – UPC 860010591215
Whole Moon Pistachio Plant-Based Beverage – UPC 860010591222
Whole Moon Coconut Plant-Based Beverage – UPC 860010591246

BRAND / PRODUCT OVERVIEW

Whole Moon is a premium plant-based beverage brand redefining the category by focusing on whole ingredients, superior taste, and complete nutrition.

Led by beverage industry leadership including President Susan Knight, Whole Moon was created to solve a major issue in plant-based milks—products that are often watery, overly processed, or lacking in nutrition.

Instead of using isolates or extracted proteins, Whole Moon uses whole almonds, oats, pistachios, coconut, and whole-roasted soybeans to create a more complete and satisfying beverage.

What makes Whole Moon different:

Uses whole ingredients (not isolates or oils)
Does NOT discard nutrients during processing
Focuses on taste, texture, and nutrition equally

This approach delivers a beverage that is:

Creamier
More flavorful
More nutritionally complete

WHOLE PROTEIN™ + NUTRITION (KEY DIFFERENTIATOR)

Whole Moon is the only plant-based beverage offering “Whole Protein™.”

Made using whole soybeans, not processed protein isolates
Provides complete protein with all 9 essential amino acids
Naturally contains protein, fiber, and nutrients from the full ingredient
No nutrient loss from extraction or filtration

Most plant-based milks remove parts of the ingredient during processing—Whole Moon uses the entire ingredient, capturing more nutrition and reducing waste.

PROPRIETARY ROASTING PROCESS (CORE STORY)

Whole Moon’s signature taste comes from its proprietary roasting technique:

Ingredients are roasted before blending, not just soaked or processed
Roasting enhances natural flavor and aroma
Creates a rich, nutty, full-bodied taste
Produces a naturally creamy texture without added oils

This roasting + blending process is what sets Whole Moon apart from traditional plant milks, delivering a “drink-by-the-glass” experience instead of a thin milk substitute.

TASTE & TEXTURE

Whole Moon beverages are known for:

Creamy, full-bodied texture (no added oils needed)
Smooth mouthfeel (not chalky or watery)
Rich, nutty flavor from roasted ingredients
Naturally satisfying—closer to dairy milk experience

Because they retain natural fats and fiber from whole ingredients, the texture is thicker and more indulgent than typical plant-based milks.

KEY SELLING POINTS / TALKING POINTS

Made with whole-roasted ingredients
Contains Whole Protein™ (complete protein)
No added oils (creaminess comes naturally)
Rich, creamy texture (not watery or chalky)
Dairy-free, vegan, gluten-free, Non-GMO
Low sugar, no artificial flavors
Great for coffee, cereal, smoothies, or drinking on its own

Flavor Highlights:

Almond: Classic, creamy, nutty
Oat: Smooth, slightly sweet, great for coffee
Pistachio: Unique, rich, slightly savory
Coconut: Light, tropical, refreshing

WHAT TO BRING FROM HOME

Apron
Hat
Food handler’s card

ARRIVAL & STORE CHECK-IN

Check in at the Information Desk & tell them you are there to conduct a demo.
Have Foodie Sign Clock In Form (electronic version is available).
Take a selfie at the shelf and send to Karen & Lexi.

DEMO SET UP

Set up demo station near product, if possible.
Take a photo of the demo table.
Count and record opening inventory by flavor.
Keep product properly chilled (ice or refrigeration).
Do NOT display unopened refrigerated product on table.
Display empty packaging only.

SAMPLING PROCEDURE

Greet customers and invite them to sample.
Ask which flavor they would like to try first.
Pour sample into portion cup and place in front of demo station.
Share key talking points while they taste.
Encourage sampling of multiple flavors.
Ask: “Which one is your favorite?”
Direct them to product location and encourage purchase.

CUSTOMER ENGAGEMENT & CONVERSATION IDEAS

- “These are Whole Moon plant-based beverages made with whole ingredients—not oils or isolates.”

- “They actually use whole-roasted ingredients, which gives it that creamy texture.”

- “It has complete protein—something most plant milks don’t have.”

- “That pistachio one is really unique—have you tried it before?”

- “It’s great in coffee, but honestly most people just drink it straight.”

- “If you like it, it’s right here on the shelf.”

CLEAN UP & WRAP UP

Break down demo station.
Dispose of all waste properly.
Return borrowed items.
Count and record ending inventory by flavor.
Purchase product used to sample using Divvy card (if more funds are needed, text Karen).
Save receipt & upload to Bill Spend & Expense App.
Submit demo report - upload photos and receipts.