Surfsnax | four-star-demos

Surfsnax Salmon Snack Stick – Demo Instructions

Website: https://www.surfsnax.com

Demo Objective

Introduce Central Market shoppers to Surfsnax Salmon Snack Sticks, a convenient, protein-packed seafood snack made from sustainably farmed Atlantic salmon. Educate guests on the nutritional benefits, sustainability story, and unique flavor profile while encouraging trial and purchase.

Product Overview

Surfsnax is redefining seafood snacking with delicious salmon snack sticks made from sustainably farmed Atlantic salmon. Each stick is naturally seasoned and smoked over beechwood for a rich, savory flavor and satisfying texture.

Unlike traditional beef or pork meat sticks, Surfsnax offers a nutrient-dense seafood alternative that's easy to enjoy anywhere—whether at work, school, the gym, while traveling, or outdoors.

Surfsnax is committed to responsible sourcing and sustainability. Their salmon comes from BAP-certified hatcheries, and the company works to reduce waste by utilizing 100% of the fish they bring in.

Product to Demo

Surfsnax Salmon Snack Stick - UPC: 860009229655

Product Highlights

9 grams of protein per stick 1,000mg Omega-3 fatty acids per stick
Sustainably farmed Atlantic salmon
Naturally smoked over beechwood
No artificial ingredients or preservatives
Low carb
No added sugar
Keto-friendly
Paleo-friendly
Whole30 Approved Portable, shelf-stable snack
Made using salmon from BAP-certified hatcheries

Key Selling Points & Talking Points

Protein-Packed

Seafood Snack Delivers 9g of protein per stick.
Great alternative to traditional meat sticks and jerky.
Provides lasting energy and satiety.

Rich in Omega-3s

Contains 1,000mg of Omega-3 fatty acids per stick.
Omega-3s are nutrients many consumers actively seek for overall wellness.
Smoked for Exceptional Flavor
Naturally smoked over beechwood.
Savory, smoky flavor with a tender texture.
Appeals to both seafood lovers and traditional jerky consumers.

Clean Ingredient List

No artificial ingredients.
No preservatives.
No added sugar.
Supports clean-eating lifestyles.

Sustainability

Story Made from sustainably farmed Atlantic salmon.
Salmon sourced from BAP-certified hatcheries.
Surfsnax uses 100% of the fish they bring in to help reduce waste.

Convenient On-The-Go

Nutrition Easy to keep in a purse, backpack, gym bag, lunchbox, or desk drawer.
Perfect for travel, outdoor activities, work, or post-workout snacking.

Family-Friendly Option

Popular with kids who enjoy meat sticks.
An easy way to introduce more fish into children's diets.
Familiar snack format with the added nutritional benefits of salmon.

Customer Engagement & Conversation Ideas

Ask guests:

"Have you ever tried a salmon snack stick before?"
"Are you looking for higher-protein snack options?"
"Do you typically buy jerky or meat sticks?"
"Are Omega-3s something you try to include in your diet?"
"Would you be interested in a seafood-based alternative to traditional meat snacks?"

Interesting conversation starters:

Each stick contains 9g of protein and 1,000mg of Omega-3s.
Many parents love these because kids enjoy the meat-stick format while getting more fish in their diet.
The salmon is sustainably farmed and sourced from BAP-certified hatcheries.
Surfsnax uses 100% of the fish they bring in to help reduce waste.
The sticks are naturally smoked over beechwood for their distinctive flavor.

Store-Provided Supplies

Demo table
Portion cups
Napkins
Gloves
Cutting Board & Knife

Arrival & Store Check-In

Arrive at the store and go directly to the Information Desk.
Ask for the Foodie and let them know you are there for the Surfsnax demo.
Take one stick of Surfsnax Salmon Snack Sticks to checkout and purchase using the Divvy card.
Upload the receipt to the Bill Spend & Expense app.
Save the receipt photo for upload to the demo report.
Count and record opening inventory.
Take picture of Shelf to upload to demo report.
Take selfie by shelf and immediately send to Karen (do not upload to demo report)

Demo Set Up

Set up your demo station in the location assigned by the Foodie.
Take a picture of the completed demo station before washing your hands and before opening any product.
Upload this photo to the demo report.
Put on hairnet.
Wash hands at the designated handwashing sink.
Put on gloves.
Display unopened Surfsnax product packaging neatly on the table.
Display the Allergen Sign.
Arrange sampling supplies neatly and professionally.
Open product only after returning to your station following handwashing.

Sampling Procedure

Cut each salmon snack stick into approximately 5–10 bite-sized samples.
Place samples into portion cups for guests.
Offer samples proactively to shoppers passing the station.

Share key selling points while guests sample:

9g protein per stick 1,000mg Omega-3s per stick
Sustainably farmed Atlantic salmon
Naturally smoked over beechwood
No artificial ingredients or preservatives

Ask guests what they think about the flavor and texture.
Explain that Surfsnax offers a more nutrient-dense and sustainable alternative to traditional meat sticks.
Mention that many families appreciate the product because kids enjoy the familiar meat-stick format.
Encourage guests to purchase while directing them to the product location.

Clean Up & Wrap Up

Count and record closing inventory.
Purchase additional product used to sample on the Divvy card that wasn’t purchased at the start of the demo.
Upload receipt to Bill Spend & Expense app.
Complete and submit the demo report

Demo Success Tips

Lead with the fact that this is salmon, not traditional jerky.
Emphasize the protein and Omega-3 content.
Share the sustainability story whenever possible.
Mention that many kids enjoy the familiar meat-stick format.
Encourage shoppers looking for healthier grab-and-go snacks to give it a try.
Focus on convenience, nutrition, and taste as the three primary purchase drivers.