DEMO INSTRUCTIONS – LADY BIRD SODAS

Retailers: Albertsons Southern, Brookshire Grocery Company & Central Market

 

AVAILABLE FLAVORS & UPCS

• Cactus Pear 6 pk- UPC 850044615285

• Grapefruit 6 pk – UPC 85004615261

• Tejas Cola 6 pk – UPC 850044615223

• Lemon Lime 6 pk – UPC 850044615247

 

DEMO OBJECTIVE

Introduce customers to Lady Bird Sodas, a Texas-born, better-for-you soda that delivers bold flavor, low sugar, and clean ingredients — without compromise.

 

Drive trial by highlighting:

• Unique Texas-inspired flavors

• Low calorie + low sugar benefits

• Crisp, refreshing taste vs traditional sodas

 

BRAND OVERVIEW

Lady Bird Soda Co. was founded in Austin, Texas by Atlas Cheek, Daniel Barnes, and Caroline Fabacher with a mission to create a soda that doesn’t sacrifice taste for health. 

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Inspired by the energy of the Texas Hill Country and Lady Bird Lake, the brand reflects a lifestyle of movement, community, and mindful living. Lady Bird started as a premium mixer company and has now expanded into a full soda line across Texas retailers, including Albertsons banners.

 

PRODUCT OVERVIEW

Lady Bird Sodas are crafted to deliver “Soda Without Compromise”:

• 30–40 calories per can

• 4–6g of sugar

• 2g prebiotic fiber

• All-natural ingredients

• Non-GMO, gluten-free, vegan, kosher

• Sweetened with a blend of natural sugars + stevia

• Designed to deliver a balanced sweetness without the heavy sugar load of traditional soda

 

Note for demo specialists:  Some customers may have concerns about stevia — use the talking points below to guide the conversation positively.

 

Positioning:

“Everything you love about soda — without the guilt.”

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FLAVORS & TASTE PROFILES

 

Cactus Pear

• Light, subtly sweet, slightly floral

• Unique, refreshing, not overly sugary

 

Lemon Lime

• Clean, crisp citrus

• Familiar but elevated (better Sprite alternative)

 

Grapefruit Soda

• Bright, slightly tart, refreshing

• Great for sparkling water + soda drinkers

 

Tejas Cola

• Classic cola flavor with a smoother, lighter finish

• Less syrupy than traditional colas

 

KEY SELLING POINTS / TALKING POINTS (COMBINED)

• “Only 4–6 grams of sugar vs traditional sodas with 30–40g”

• “30–40 calories per can — super light”

• “Made with real ingredients + prebiotic fiber”

• “Crisp, refreshing, not syrupy like most sodas”

• “Proudly Texas-made and Austin-born”

• “Great on its own OR as a cocktail mixer”

 

WHAT TO BRING FROM HOME

• Apron & Hat

• Food handler’s card

 

ARRIVAL & STORE CHECK-IN

• Check in with Store Manager or Foodie Lead (depending on retailer)

• Let them know you are there to conduct a Lady Bird demo

• Locate product on shelf

• Take a selfie at shelf and send to Karen & Lexi

 

PRODUCT VERIFICATION & PURCHASE (REQUIRED)

• Retrieve 1 of each flavor from shelf

• Take to register & purchase using Divvy Card.

• Take photo of receipt and text to Karen & Lexi

• Keep receipt for demo report to upload to Bill Spend & Expense App and Demo Report.

 

DEMO SET UP

• Immediately start chilling at least 2 cans of each flavor.

• Set up near product location when possible.

• Count and record opening inventory by flavor.

• Take photo of demo table

• Display all flavors on your table for guests to take (recommend at least 3-4 of each as space permits).

 

SAMPLING PROCEDURE

• Greet customers and invite them to sample.

• Ask which flavor they would like to try first.

• Pour sample into portion cup and place in front of demo station.

• Share key talking points while they taste.

• Encourage sampling of multiple flavors.

• Ask: “Which one is your favorite?”

• Encourage guests to take directly from your table. Also share product location in store.

 

Key line to customers:

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“Want to try a Texas-made soda with only 4 grams of sugar?”

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CUSTOMER ENGAGEMENT & CONVERSION

• “This is a healthier soda — low sugar but still full flavor”

• “Most people are surprised how good it tastes for only 30 calories”

• “Which flavors do you usually like? I can recommend one”

• “These are great as mixers too if you like cocktails”

• “It’s lightly sweetened with real sugar and stevia — most people are surprised how smooth it tastes.”

 

Close the sale:

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• “These are right here — feel free to grab one while you’re here!”

 

SWEETENER TALKING POINTS

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Lady Bird uses a thoughtful blend of real sugar and stevia to reduce total sugar while keeping great taste.

 

How to explain it simply:

• “They use a small amount of real sugar plus stevia to keep the calories low but the flavor strong.”

• “It’s not zero sugar — it’s just much lower sugar than traditional soda.”

• “Most people say it tastes clean and not overly sweet.”

 

If someone says “I don’t like stevia”:

• “Totally fair — a lot of people feel that way, but this one is very balanced and not overpowering.”

• “It doesn’t have that strong aftertaste people expect — want to try a quick sip and see what you think?”

• “They blend it with real sugar so it tastes more like a traditional soda, just lighter.”

 

Positioning tip:

Never lead with “stevia” — lead with low sugar, great taste, Texas brand.

Then address stevia only if it comes up or after they taste.

 

CLEAN UP & WRAP UP

• Clean demo area & dispose of all trash (if required by store).

• Return unused product to shelf & count inventory

• Take additional product used to sample to the register & purchase using Divvy Card.

• 5. Upload receipts to Bill Spend & Expense app.

• Submit demo report & upload photos & receipts.