Demo Instructions – AKINA Teas

Retailer: Central Market

Product Provided: Demo Kit Shipped to Store

Product Purchase: Not Required – Clock In / Clock Out Form Used

Website: akinateausa.com

DEMO OBJECTIVE

Introduce shoppers to AKINA premium wellness teas and educate them on the functional benefits of each flavor. Drive product trial, increase brand awareness, and encourage in-store purchase.

PRODUCT OVERVIEW

AKINA Tea blends high-quality ingredients with wellness benefits designed to support digestion, immunity, relaxation, hydration, and overall well-being.

Flavors Being Sampled:

Cinnamon Tea
Ginger Tea
Peach Tea
Soursop Tea

(Refer to sell sheets for benefit details and talking points.)

WHAT TO BRING FROM HOME

Apron (no logos)
Hat or hair covering (no logos)
Valid Food Handler’s Card
Smartphone (for photos/reporting only)
Clock In / Clock Out Form
Tea Kettle

Dress Code (Central Market Standard)

Long black pants (no holes)
Black or white collared shirt or sweater (no hoodies) – Black shirt only for Midway & Ft. Worth locations
Closed-toe shoes
No jewelry/headphones

ARRIVAL & STORE CHECK-IN

Check in at the Information Desk.
Inform them you are sampling AKINA Tea.
The Foodie will take you to your demo station.
Clock-In Requirement: Have the Foodie sign your Clock In Form (online version available upon request).
Required Photo: Take a selfie in-store and text to Karen & Lexi (do not upload to demo report).

DEMO SETUP

Set up table neatly with product display. Place a variety of tea flavors on table for guests to take (recommend at least 6 of each if space allows).
Store should provide cups, napkins, gloves, hairnet & extension cord.
Ask the Foodie where you may access water for brewing.
Count opening inventory of each flavor.
Take a full demo setup photo.

SAMPLING PROCEDURE

Rotate through all flavors, brewing one flavor at a time.
For a full tea kettle, use 4 tea bags.
Steep for 5 minutes.
Ask the Foodie where you may access water for brewing.
Use additional tea bags, if needed.
Sample Size: 2 oz cups.
Prepare fresh tea as needed throughout the demo.
Parent/Guardian must approve samples for children.

CUSTOMER ENGAGEMENT

Opening Line

“Hi! Would you like to try AKINA Tea? These are wellness teas designed to support digestion, immunity, and relaxation.”

Encourage Purchase

After sampling, invite guests to purchase by saying: “If you enjoyed that flavor, you can find AKINA Tea right here in this aisle. It’s a great daily wellness tea to keep at home.”

Flavor Talking Points

Cinnamon Tea

Supports metabolism
May help regulate blood sugar
Promotes digestive health
Anti-inflammatory properties

Ginger Tea

Soothes digestion
Helps reduce bloating
Supports immunity
Natural anti-inflammatory

Peach Tea

Antioxidant support
Hydration support
Light caffeine (if black tea based)
Refreshing and versatile

Soursop Tea

Rich in antioxidants
Supports relaxation
Promotes digestive health
Stress-relief properties

Encourage guests to try multiple flavors and ask for feedback to include in the Demo Report.

BREAK PROCESS

If a bathroom break is needed, shut down the station and remove samples (no samples left unattended).
Properly store product while away from the table.
Contact Karen if you have questions regarding product storage.

CLEANUP & WRAP-UP

Stop serving with enough time to clean up your demo station (typically 10 minutes).
Dispose of trash properly.
Return unopened display product to shelf.
Count closing inventory.
Clean and sanitize demo station.
Return demo kit product to Foodie.
Clock-Out Requirement: Have the Foodie sign your Clock Out Form.

REPORTING REQUIREMENTS

Demo Report
Table Picture
Clock In/Out Form
Shelf Picture