BE LOVE – Demo Instructions
Retailer: Market Street (The United Family of Stores)
Product: BE LOVE Hydration + Balance
Brand: BE LOVE
Demo Type: In-Store Sampling
Product Provided: Demo Kit Shipped to Demo Specialist Home
Product Purchase: Not Required – Clock In / Clock Out Form Used
DEMO OBJECTIVE
Introduce shoppers to BE LOVE Hydration + Balance, a clean, balanced electrolyte beverage designed for everyday hydration. Drive product trial, communicate key product benefits, and generate in-store sales.
PRODUCT OVERVIEW
BE LOVE Hydration + Balance is a lightly flavored electrolyte beverage created for real-life hydration — not just workouts.
Key Product Benefits:
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Zero calories
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Zero sugar
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Zero caffeine
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No artificial flavors, sweeteners, or dyes
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Balanced electrolytes for daily hydration
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Light, refreshing, non-sparkling taste
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Reverse osmosis purified water
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BPA & PFAS free cans
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Supports global clean water initiatives
AVAILABLE FLAVORS & UPCs
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Berry Bliss – UPC: 850074345008
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Orange Blossom – UPC: 850074345022
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Citrus Zest – UPC: 850074345015
PRE-DEMO PREPARATION
A demo kit containing BE LOVE product will be shipped directly to your home.
Upon receipt:
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Inspect all product immediately.
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Refrigerate and chill product as soon as received.
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Keep product properly chilled until transport to the store on demo day.
WHAT TO BRING FROM HOME
Required Items:
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Apron (no logos)
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Hat or hair covering (no logos)
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Name badge
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Tablecloth
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Valid Food Handler’s Card
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Smartphone (for required photos, reporting, and communication only)
Dress Code:
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Long pants or jeans (no holes)
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Collared shirt, sweater, or knit top
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No hoodies, tank tops, or sleeveless shirts
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Closed-toe shoes
Optional:
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Ice bucket (If unavailable, notify Karen or Lexi prior to demo day)
ARRIVAL & STORE CHECK-IN
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Check in with the Store Manager or Manager on Duty.
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Inform them you are sampling BE LOVE Hydration + Balance.
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Ask where to set up your demo station.
Clock-In Requirement:
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Have the Manager sign your Clock In / Out Form upon arrival.
Required Photo:
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Take a selfie in-store and text to Karen & Lexi.
DEMO SETUP
Ice Requirements
The United Family of Stores Food Safety Director requires that if a product needs to be on ice, it must be bagged.
You may obtain bagged ice by:
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Asking the Market Department
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Filling produce bags from the store ice machine
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Purchasing a bag of ice using the U Card
Setup Procedure
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Set up table neatly.
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Keep all product properly chilled.
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Wash hands and put on gloves.
Opening Inventory Count:
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Count and record opening inventory of each flavor.
Required Photos:
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Demo setup with you behind the table
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Shelf selfie already sent to Karen & Lexi
SAMPLING PROCEDURE
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Pour samples fresh per request.
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Sample size: 1 oz
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Sample all flavors throughout the entire demo.
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Change gloves every 30 minutes.
CUSTOMER ENGAGEMENT
Opening Line:
Hi! Would you like to try BE LOVE — a clean electrolyte drink for everyday hydration?
Key Talking Points:
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Balanced electrolytes for daily hydration
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Zero calories, sugar, and caffeine
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Clean ingredients
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Refreshing, light taste
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Supports clean water initiatives
CLEANUP & WRAP-UP
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Dispose of trash properly.
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Return unopened display product to shelf.
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Clean and sanitize demo area.
Closing Inventory Count:
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Count and record closing inventory of each flavor.
Product Handling:
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Any unopened cans from your demo kit must be taken home.
Clock-Out Requirement:
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Have the Manager sign your Clock In / Out Form before leaving.
REPORTING REQUIREMENTS
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Submit Clock In / Clock Out Form
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Submit demo report
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Upload 2 photos:
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Full demo setup
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Product display
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Do NOT take photos of customers.