Own Brands Spinach & Artichoke Dip – Demo Instructions

Retailer: The United Family of Stores

Brand: Signature Select & Lucerne

Recipe: Own Brands Spinach & Artichoke Dip

Theme: Valentine’s Day Feature

Demo Type: In-Store Sampling

Product Purchase: Required (see procedure below)

 

DEMO OBJECTIVE

Highlight The United Family Own Brands by demonstrating how to create a simple, crowd-pleasing Valentine’s appetizer using Signature Select and Lucerne products. Drive multi-item basket purchases and inspire guests with an easy entertaining idea.

RECIPE FEATURE — VALENTINE’S DAY

• Warm, creamy Spinach & Artichoke Dip served with baguette slices.

• Perfect for date night at home, Galentine’s gatherings, and easy entertaining.

FEATURED INGREDIENTS

• Signature Select Artichoke Heart Bottoms — UPC 00021130335367

• Signature SELECT Chopped Spinach — UPC 00021130340699

• Lucerne Cream Cheese With Chive and Onion — UPC 00021130043682

• Signature SELECT Mayonnaise — UPC 00021130477326

• Lucerne Finely Shredded Parmesan Romano Cheese — UPC 00021130048229

• Baguette — UPC 00210343000005

PRE-DEMO PREPARATION

• Review full recipe instructions prior to arrival.

• Review The United Family of Stores demo policies.

• Print and bring Time/Temp Log.

• Ensure all equipment and supplies are packed and ready.

PRODUCT VERIFICATION & PURCHASE (REQUIRED)

1. Retrieve 1 Signature SELECT Mayonnaise from shelf (UPC: 00021130477326).

2. Take a selfie in-store with the mayonnaise and text to Karen & Lexi.

3. Take the product to the Front Service Desk and charge to U Card.

4. Text photo of receipt to Karen & Lexi.

5. Save receipt for demo report upload.

Note: All opened product must be purchased at end of demo using U Card and receipt submitted with report.

WHAT TO BRING FROM HOME

All demo supplies must be brought from home except DFW store locations, which will have equipment & disposable demo supplies in the demo supply area.

If you do not have measuring cups, measurements will be provided in portion cups as well.

Required Equipment:

• Electric skillet

• Extension cord

• Cutting board

• Sharp knife

• Measuring cup (1 cup)

• Stirring spoon

• Food thermometer (required)

• Portion cups (2 oz)

• Gloves

• Napkins

• Sample forks

• Tablecloth

• Allergen Sign

• Apron (no logos)

• Hat or hair covering (no logos)

• Name badge

• Food Handler’s Card

• Smartphone (photos & reporting only)

Dress Code:

• Long pants or jeans (no holes)

• Collared shirt or professional top

• Closed-toe shoes

• No hoodies, tank tops, or sleeveless shirts

ARRIVAL & STORE CHECK-IN

• Check in with Store Manager or Manager on Duty.

• Inform them you are sampling a United Own Brands recipe (Spinach & Artichoke Dip).

• Confirm demo location and nearest power outlet.

• Locate ingredients in-store (shelf, freezer, dairy, bakery).

DEMO SETUP

• Cover table fully with tablecloth.

• Display ONLY shelf-stable items on table: artichoke hearts, mayonnaise, and baguette.

• Do NOT display refrigerated or frozen items on table.

• Once refrigerated/frozen items are opened for use, open packaging neatly and display empty packaging on table.

• Display Allergen Sign.

• Organize cups, napkins, forks, thermometer, and trash neatly.

• Plug in electric skillet using extension cord.

• Take photo of completed demo setup with you behind the table.

• Wash hands thoroughly.

• Put on gloves.

Opening Inventory Count: Count and record opening inventory of featured items as required by program.

Ice Requirements

The United Family of Stores Food Safety Director requires that if a product needs to be on ice, it must be bagged.

You may obtain bagged ice by: - Asking the Market Department - Filling produce bags from the store ice machine - Purchasing a bag of ice using the U Card

Place opened product on bagged ice.

COOKING INSTRUCTIONS — SKILLET METHOD

1. Set skillet to medium heat (approximately 350°F).

2. While skillet heats, drain artichoke hearts. Use a fork to remove artichokes and place on cutting board.

3. Rough chop artichokes into small bite-sized pieces (think medium confetti).

4. Once skillet is warm, add chopped artichokes to skillet.

5. Fill measuring cup halfway with artichoke juice (½ cup) and add to skillet.

6. Add entire bag of frozen chopped spinach to skillet.

7. Add one 8 oz container of Lucerne cream cheese with chive & onion.

8. Stir mixture to allow cream cheese to begin melting.

9. Measure and add 1 cup Signature SELECT mayonnaise (1 cup = four 2 oz portion cups).

10. Stir until all ingredients are warmed and well incorporated.

11. Add 1 bag of Lucerne finely shredded Parmesan Romano cheese.

12. Stir. Reduce heat to low and keep warm (cover with lid if needed).

FOOD SAFETY REQUIREMENT

• Hot dip must reach an internal temperature of 165°F before serving.

• Verify temperature using a food thermometer.

• Record temperatures on the Time/Temp Log (log each batch).

• Do NOT serve underheated product.

SAMPLING PROCEDURE

• Slice baguette into small bite-sized pieces.

• Spoon warm dip into portion cups.

• Place baguette piece in the cup or serve alongside in the cup.

• Insert fork into the portion cup.

• Place portion cups at the front of the demo station for guests to pick up.

• Prepare fresh small batches as needed and keep dip hot.

CUSTOMER ENGAGEMENT

Opening Line: “Hi! Would you like to try our United Own Brands Spinach & Artichoke Dip — a quick and easy Valentine’s appetizer?”

Key Talking Points:

• Everything in this recipe is made with United Own Brands (Signature Select & Lucerne).

• Great for Valentine’s Day entertaining — easy appetizer in minutes.

• Warm, creamy, and perfect with a fresh baguette.

• Encourage guests to grab the ingredients today and make it at home.

If guest enjoys the sample, ask: “Would you like to pick up the ingredients while you’re here so you can make it for Valentine’s weekend?”

CLEANUP & WRAP-UP

• Dispose of trash properly.

• Clean and sanitize demo area and equipment.

Closing Inventory Count: Count and record ending inventory of featured items as required by program.

Purchase Requirement: Purchase any opened product at end of demo using U Card. Save receipt for upload.

REPORTING REQUIREMENTS

• Submit demo report per Four Star procedures.

• Submit opening and closing inventory counts (if required for this program).

• Submit completed Time/Temp Log.

• Submit demo setup and action photos.

• Upload receipts (product verification and any additional opened product purchased).