DEMO INSTRUCTIONS – INTELLIGENT ELIXIRS
DEMO OBJECTIVE
Introduce guests to Intelligent Elixirs skincare line by providing hands-on product testing, educating on key benefits, and encouraging purchase.
BRAND / PRODUCT OVERVIEW
Intelligent Elixirs is a skincare line developed with over 36 years of combined professional experience, focused on clinically tested, non-toxic ingredients that promote healthy, vibrant skin.
Products are formulated to:
- Improve hydration and skin barrier function
- Reduce signs of aging (fine lines, wrinkles, dark circles)
- Protect against environmental damage
- Promote overall skin health using antioxidant-rich ingredients
PRODUCTS TO DEMO
- Citrus Facial Scrub – UPC 85400006020
- Total Eye Repair – UPC 85400006037
- Antioxidant Moisturizer – UPC 85400006051
- Ultra Restorative Moisturizer – UPC 85400006068
- Pure Squalane – UPC 85400006075
- Vitamin B5 – UPC 85400006099
KEY PRODUCT HIGHLIGHTS & TALKING POINTS
Citrus Facial Scrub
- Gentle exfoliation with hydrated silica
- Removes dead skin and smooths texture
- Contains apple extract (vitamin C + natural AHA)
- Fresh citrus scent
Total Eye Repair
- Reduces appearance of fine lines & wrinkles
- Helps improve dark circles and firmness
- Lightweight, fragrance-free
Antioxidant Moisturizer
- Hydrates and softens skin
- Protects against environmental damage
- Contains resveratrol and botanical extracts
Ultra Restorative Moisturizer
- Rich hydration for dry skin
- Supports collagen and elasticity
- Helps repair and maintain skin barrier
Pure Squalane
- Lightweight, non-greasy oil
- Locks in moisture and improves elasticity
- Suitable for all skin types
Vitamin B5
- Hydrates and soothes skin
- Supports skin repair and moisture retention
WHAT TO BRING FROM HOME
- Apron
- Hat
- Food handler’s card
PRE-DEMO PREPARATION
Bring demo kit from home
ARRIVAL & STORE CHECK-IN
1. Go to the Information Desk and ask for a Foodie.
2. Tell them you are there to conduct a demo.
3. Have Foodie sign your Clock In Form (electronic version available)
4. Take a selfie at the product shelf and text to Karen & Lexi.
5. Take a photo of the demo station and text to Karen & Lexi.
DEMO KIT & MATERIALS
Demo kit includes:
- Consumer brochures
- Marketing counter cards
- Sample packets for guests
Store will provide:
- Product testers
DEMO SET UP
1. Create a clean, simple display of products available for purchase and testers.
2. Use testers provided by the store (do not open sellable inventory).
3. Display marketing materials (counter cards, brochures).
4. Take photos of:
- Demo station
- Product shelf
SAMPLING PROCEDURE
1. Greet each guest and invite them to try Intelligent Elixirs.
2. Ask which product they are interested in.
3. Use testers to provide a small amount for the guest to try.
4. Explain key benefits while they test the product.
5. Ask for feedback.
6. Encourage guests to try additional products.
7. If they enjoy the product, encourage them to purchase.
CUSTOMER ENGAGEMENT & CONVERSATION IDEAS
- “These are Intelligent Elixirs skincare products made with clinically tested, non-toxic ingredients.”
- “What type of skincare are you currently using?”
- “Are you looking for hydration, anti-aging, or something for sensitive skin?”
- “This one is great for [insert benefit—hydration, smoothing, brightening]. Would you like to try it?”
- “If you like it, you can find it right here on the shelf.”
CLEAN UP & WRAP UP
1. Clean demo station.
2. Have Foodie sign Clock Out Form.
3. Text clock out form to Karen & Lexi.
4. Complete demo report.
5. Upload all required photos and documentation.
IMPORTANT NOTES
- Use testers only for sampling (do not open sellable product).
- Follow all Central Market demo guidelines.
- If product is missing or you sell out, contact Karen immediately.
DEMO FLOW CHECKLIST
- Check in with Foodie
- Selfie at shelf
- Set up demo station
- Engage guests & demo products
- Take required photos
- Clean up
- Clock out signed
- Submit demo report