Eastside Honey | four-star-demos

Eastside Honey – Demo Instructions

Product Provided

Eastside Honey Raw Texas Honey – UPC 850046819063
Eastside Honey Creamy Honey Lemon – UPC 850046819001
Eastside Honey Creamy Honey Cinnamon – UPC 850046816932

Demo Objective

Introduce shoppers to Eastside Honey’s award-winning Texas honey products, educate guests about bees and honey production, and encourage purchase of multiple flavors.

Product & Brand Overview

Eastside Honey is a family-owned bee farm located in Wills Point, Texas. Since 2016, the company has focused on caring for its bees and producing premium Texas honey using traditional beekeeping methods. Eastside Honey operates approximately 300 hives and is owned by an Advanced Master Beekeeper who enjoys educating consumers about bees, beekeeping, and honey production. Eastside Honey has earned multiple awards at the Texas State Fair and Texas Honey Show, winning recognition in 2020, 2021, 2022, and 2023. The company uses only real ingredients with no artificial flavor oils or colors. Their honey is never pasteurized and is only minimally filtered to remove wax and bee parts while retaining the natural characteristics of raw honey.

Raw Texas Honey UPC 850046819063

Classic golden Texas honey exactly as the bees made it.
Pure, timeless, and perfectly balanced with natural floral sweetness.

Creamy Honey Lemon UPC 850046819001

Smooth, thick, spreadable honey infused with real lemon.
Bright, refreshing, and zesty with a clean citrus finish.

Creamy Honey Cinnamon UPC 850046816932

Rich, velvety honey blended with warm cinnamon.
Sweet, comforting, and reminiscent of fresh biscuits or cinnamon toast.

Key Selling Points & Talking Points

Local Texas honey produced in Wills Point, Texas.
Family-owned bee farm operating since 2016.
Approximately 300 active hives.
Award-winning honey recognized at the Texas State Fair and Texas Honey Show.
Honey is never pasteurized.
Uses only real ingredients with no artificial flavor oils or colors.
Minimal filtration preserves the natural characteristics of honey.
Creamy honey contains no dairy.
Creamy honey is not whipped or spun and contains no added air.
No separation occurs because artificial flavor oils and added air are not used.
Thick, spreadable texture makes it easy to enjoy on toast, biscuits, fruit, cheese boards, and more.

Understanding Creamy Honey

Many guests will ask what makes creamy honey different. Creamy honey contains no cream or dairy. The name refers to its smooth, thick, spreadable texture. Eastside Honey creates creamy honey using a traditional process similar to maintaining a sourdough starter. A starter honey with smooth crystals is mixed into raw honey. As the honey crystallizes, the crystals conform to the smooth crystal structure of the starter, creating a rich and creamy texture. This is considered the traditional gold-standard method of producing true creamy honey.

Honey Education & Bee Facts

These conversation starters are excellent for engaging guests:
Bees collect nectar, which they convert into honey as their carbohydrate source.
Pollen is the primary protein source bees consume.
Pollen is also what people are typically allergic to, not honey itself.
Honey cannot be labeled organic because beekeepers cannot control every location where bees forage.
Raw honey is minimally processed compared to heavily filtered commercial honey.
Heat can cause creamy honey to soften or melt.
Melted creamy honey is still perfectly good to eat but may be less spreadable.

Recipe & Usage Ideas

Raw Texas Honey

Sweeten tea or coffee
Drizzle over yogurt
Use in salad dressings
Pair with charcuterie boards
Add to oatmeal

Creamy Honey Lemon

Spread on toast, biscuits, or English muffins
Serve with scones
Pair with fresh berries
Add to hot tea
Top pancakes or waffles

Creamy Honey Cinnamon

Spread on toast
Serve on warm biscuits
Add to oatmeal
Pair with apple slices
Use on sweet potatoes
Stir into coffee or tea

Customer Engagement & Conversation Ideas

“Have you ever tried creamy honey before?”
“Did you know creamy honey contains no dairy at all?”
“Are you usually a traditional honey fan or do you enjoy flavored varieties?”
“This honey is produced by a family-owned bee farm right here in Texas.”
“Would you like to compare the traditional raw honey to the creamy honey flavors?”
“Did you know this honey has won awards at the Texas State Fair?”

What to Bring From Home

Table & tablecloth
Apron & hat
Gloves
Sampling cups
Sample spoons
Beverage napkins
Allergen sign

Arrival & Store Check-In

Take a selfie by the Eastside Honey shelf and text it to Karen and Lexi. Do not upload the selfie to the demo report.
Take a photo of the shelf for the demo report.
Purchase one Eastside Honey item using the Divvy card for check-in verification.
Upload the receipt to the Bill Spend & Expense app.
Check in with store management and ask where they would like the demo station located.
Count and record opening inventory for each flavor.

Demo Set Up

Set up the demo station in the assigned location.
Arrange tablecloth and display materials neatly.
Take a photo of the completed demo station before washing hands and opening product.
Upload this photo to the demo report.
Wash hands and put on gloves.
Display the allergen sign.
Open all three honey varieties so guests can sample every flavor throughout the event.
Display 6–8 units of each flavor on the table for purchase.
Place samples at the front of the table where guests can easily access them.

Sampling Procedure

Greet each guest as they approach.
Ask which flavor they would like to try first.
Offer small samples of Raw Texas Honey, Creamy Honey Lemon, and Creamy Honey Cinnamon on a spoon in a portion cup.
Set the cup at the front of the demo station for guest to pick up.
Share key selling points and educational bee facts during the interaction.
Ask if guest would like to try another flavor, repeating the process.
Ask guests which flavor is their favorite.
If guest likes the product, encourage them to grab a jar from your table and share where located on the shelf.

Clean Up & Wrap Up

Count ending inventory for each flavor.
Purchase all other items opened to sample to guests on the Divvy card.
Upload receipt to Bill Spend & Expense app.
Complete the demo report including uploading receipts, table picture and shelf picture.