Old Fashioned Kitchen – Central Market Demo Instructions
Retailer: Central Market
Brand: Old Fashioned Kitchen
Product: Golden Potato Pancake UPC: 041641201036
Demo Method: Heated using toaster oven or electric skillet and served warm with sour cream.
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Demo Objective
Introduce Central Market guests to Old Fashioned Kitchen Golden Potato Pancakes, showcasing their homemade taste, simple ingredients, and convenience. Encourage shoppers to purchase the product as an easy side dish or snack that delivers traditional flavor with modern convenience.
Brand Overview
Old Fashioned Kitchen products are crafted using traditional recipes and simple, high-quality ingredients to deliver authentic homemade flavor.
Golden brand potato pancakes are made from scratch using fresh, all-natural ingredients, cooked in cholesterol-free canola oil, and contain no preservatives.
The result is a classic potato pancake with a crisp exterior and soft interior — just like homemade.
Key Selling Points
• Made from scratch using fresh, all-natural ingredients
• No preservatives
• Low fat
• Low cholesterol
• No trans fat
• Cooked in cholesterol-free canola oil
• Certified Kosher by the Orthodox Union
• Parve product
• Classic homemade taste with convenient preparation
Featured Product
Golden Potato Pancake - UPC: 041641201036
Traditional shredded potato pancakes made with simple ingredients and cooked to golden perfection.
Pre-Demo Preparation
A Central Market curbside order will be placed for the demo sample product.
Please pick up the order before your demo begins and bring it to your demo station.
What to Bring From Home Bring one of the following heating appliances:
• Toaster oven OR • Electric skillet
Additional supplies:
• Extension cord (Central Market usually provides one — except Midway location where you must bring your own)
• Tongs or spatula
• Cutting board
• Knife
• Spoon for sour cream
• Pot holders
• Portion cups
• Napkins
• Gloves
Arrival & Store Check-In
1. Enter through the main entrance and go to the Information Desk.
2. Tell them you are there to conduct a demo.
3. A Foodie will escort you to your demo station.
4. Have the Foodie sign your Clock-In / Clock-Out form. (Electronic version available upon request.)
Demo Setup
1. Set up your toaster oven or electric skillet at the demo station.
2. Plug in using the store extension cord (or your own at Midway).
3. Because this is a frozen item, unopened packages cannot be displayed on the table.
4. After opening the product for sampling, display the empty package neatly on the table so guests can easily identify the product in the freezer section.
5. Place sour cream in a small container kept on bagged ice.
Bagged Ice Requirements
• Ice must be purchased from the produce department.
• Ice must remain bagged (do not place food directly on ice).
• Place sour cream container in a bowl or container sitting on top of the bagged ice to keep it properly chilled.
Cooking Instructions Oven Method (Toaster Oven)
1. Preheat oven to 400°F.
2. Place frozen pancakes on a baking sheet.
3. Bake for 8–10 minutes.
4. Flip pancakes.
5. Bake an additional 8–10 minutes, or until cooked through.
6. Carefully remove and allow to cool slightly before cutting.
Pan Fry Method (Electric Skillet)
1. Preheat skillet over medium heat.
2. Add enough oil to lightly coat the bottom of the pan.
3. Place frozen pancakes in the pan.
4. Cook 4–6 minutes per side or until cooked through. Each pancake should yield approximately 6 samples. Cut into small pieces appropriate for sampling.
Sampling Procedure
1. Place one piece of potato pancake into a portion cup.
2. Ask the guest if they would like sour cream.
3. If yes, add a small amount of sour cream on top or alongside the sample.
4. Serve with a plastic fork or napkin.
5. Offer warm samples to guests passing by.
Customer Engagement & Talking Points
• “Would you like to try a warm Golden Potato Pancake?”
• “These are made from scratch with fresh ingredients and no preservatives.”
• “They’re cooked in cholesterol-free canola oil and have no trans fats.”
• “They’re also certified Kosher.”
Helpful selling ideas:
• Great as a breakfast side
• Delicious with sour cream or applesauce
• Perfect with eggs or smoked salmon
• Easy side dish or appetizer
Encourage guests to pick up a package while supplies last.
Food Safety – Time as a Public Health
Any food removed from refrigeration must follow Time as a Public Health Control.
• Write the time the product was removed from refrigeration on the package or a log.
• Product must be used or discarded within 4 hours. Always maintain safe food handling practices.
Demo Flow Checklist
At Start of Demo
✔ Pick up curbside order
✔ Check in at Information Desk
✔ Foodie escorts you to demo station
✔ Foodie signs clock-in form
✔ Set up demo station and equipment
✔ Take opening inventory
✔ Take selfie photo and table photo
✔ Wash any demo supplies brought from home in the store’s 3-part sink
✔ Wash hands in the handwashing sink before beginning food prep During Demo
✔ Heat potato pancakes
✔ Cut into approximately 6 samples per pancake
✔ Serve samples with optional sour cream
✔ Engage guests and encourage purchase
After Demo
✔ Take closing inventory
✔ Clean demo station and all demo supplies
✔ Have Foodie sign clock-out form
✔ Complete and submit demo report