Woodstock Banana Water

DEMO INSTRUCTIONS – WOODSTOCK BANANA WATER

Retailer: Central Market

DEMO OBJECTIVE

Introduce shoppers to Woodstock Banana Water as a refreshing, plant-powered hydration beverage. Encourage guests to sample multiple flavors, learn key product benefits, and purchase while they are near the product.

BRAND / PRODUCT OVERVIEW

Woodstock Banana Water is a fruit-based hydration beverage made from organically grown heirloom bananas. It is positioned as an alternative to traditional sports drinks and coconut water, offering a natural source of electrolytes with 0g added sugar and no artificial colors or flavors.

AVAILABLE FLAVORS & UPCs

Woodstock Banana Water — UPC 042563018771
Woodstock Blueberry Banana Water — UPC 042563019297
Woodstock Chocolate Banana Water — UPC 042563019303
Woodstock Strawberry Banana Water — UPC 042563019310

PRODUCT HIGHLIGHTS / TALKING POINTS

Smooth, lightly sweet banana-based hydration beverage with a clean, refreshing taste.

Woodstock Blueberry Banana Water

Fruity blend combining mellow banana with a bright blueberry finish.

Woodstock Chocolate Banana Water

Rich, smoothie-inspired flavor pairing banana with chocolate.

Woodstock Strawberry Banana Water

Sweet strawberry flavor balanced with creamy banana notes.

KEY SELLING POINTS

Plant-powered hydration
Natural source of electrolytes
0g added sugar
No artificial colors or flavors
Made with organically grown bananas

WHAT TO BRING FROM HOME

Apron & Hat
Food handler’s card

All other supplies will be provided by Central Market.

Gloves
Napkins
Portion Cups
Ice Bucket

PRE-DEMO PREPARATION

Review all flavors and talking points.

Bring required personal items listed above.

ARRIVAL & STORE CHECK-IN

Check in at the Information Desk.
Tell them you are there to conduct a demo.
Ask for the Foodie and confirm your demo location.
Have the Foodie sign your clock-in form (electronic version available upon request).
Set up near the product if possible.

DEMO SET UP

Set up a clean and organized demo station.
Immediately start chilling at least 2 cans of each product (if not already chilled)
Count opening inventory.
Take a selfie at the shelf.
Take a picture of the demo station.
Display product on the table (unless displayed in a cold case – do not remove from refrigeration to display at room temperature).
Keep all product properly chilled (use ice bucket).
Arrange cups, napkins, and supplies neatly.

SAMPLING PROCEDURE

Greet guests and invite them to sample Woodstock Banana Water.
Ask which flavor they would like to try first.
Pour a small sample into a portion cup.
Place sample at the front of the table for guest pickup.
While they taste, share key selling points.
Ask for feedback and offer additional flavors.
Encourage guests to try multiple flavors.

CUSTOMER ENGAGEMENT & CONVERSATION IDEAS

When guests approach:

“These are Woodstock Banana Waters, a plant-powered hydration drink made from bananas.”

“They’re a natural source of electrolytes with no added sugar.”

“They’re a great alternative to coconut water or sports drinks.”

“Which flavor would you like to try first?”

After sampling:

“Do you have a favorite?”

“If you enjoyed it, you can grab one right here while you’re nearby.”

CLEAN UP & WRAP UP

Break down demo station and clean all surfaces.
Dispose of all trash properly.
Return any borrowed items to the Foodie.
Count ending inventory.
Purchase product used for sampling using your Divvy card.
Upload receipts to the Bill Spend & Expense app.
Submit demo report and all required pictures.

DEMO FLOW CHECKLIST

Check in at Information Desk
Meet Foodie and confirm setup location
Get clock-in form signed
Set up demo station
Count opening inventory
Take required photos
Keep product cold and organized
Invite guests to sample
Share key selling points
Encourage multiple flavor trials
Drive purchase near product
Clean up and break down station
Count ending inventory
Submit receipts, report, and photos