Maizly & WOW Baking Company – Shared Demo Instructions

 

Featured Products

Maizly Corn Milk Maizly Original Corn Milk – UPC 860011414865

Maizly Chocolate Corn Milk – UPC 860011414872

 

WOW Baking Company Cookies

WOW Baking Lemon Burst – UPC 854287005599

WOW Baking Chocolate Chip – UPC 854287005698

WOW Baking Snickerdoodle – UPC 854287005995

WOW Baking Key Lime White Chocolate – UPC 854287002444

 

Sampling Method

Serve chilled Maizly Corn Milk in portion cups.

Serve WOW Baking Cookies by placing one bite-sized cookie piece into a portion cup or on a napkin.

 

Encourage guests to sample both Maizly and WOW Baking products together.

 

Arrival & Store Check-In

Take a selfie at the Maizly and WOW Baking shelf locations and text it to Karen. (Do not upload the selfie to the demo report.)

Take photos of both shelves to upload to your demo report.

Purchase one container of Maizly Original Corn Milk using the Divvy Card.

Upload the receipt to the Bill Spend & Expense App and save a copy to upload to your demo report.

Go to the Front Service Desk and ask for a Manager.

Ask where they would like you to set up your demo station.

Count and record opening inventory for all featured products.

Demo Kits Both Maizly and WOW Baking Company are providing demo kits for this event.

Your demo kit information, shipping details, and contents will be provided separately prior to your demo date.

Please verify all demo kit contents upon receipt and contact Karen immediately if anything is missing or damaged.

 

Demo Set Up

Cover the demo table with the tablecloth.

Borrow a non-breakable floral arrangement or decorations from the Floral Department for your table.

Immediately begin chilling Maizly Original and Chocolate Corn Milk.

Maizly is shelf stable before opening and may be displayed on the demo table.

Once opened, Maizly must remain chilled during the demo.

Place Maizly products in an ice bucket using bagged ice.

Place 6–8 containers of each Maizly flavor on the table for guests to view and purchase.
Place 6–8 packages of each WOW Baking flavor on the table for guests to view and purchase.

Arrange products so guests can easily compare flavors.

Display any marketing materials included in the demo kits.

Take a photo of the completed demo station to upload to your demo report.

Wash hands in the designated hand wash sink.

Time as a Public Health Write the date and time on every Maizly container when opened.

Record the full date and time removed from refrigeration on the container or maintain a written log.

Follow all United Family of Stores food safety requirements.

 

Bagged Ice Requirement

The United Family of Stores Food Safety Director requires that if a product is held on ice, the ice must be bagged.

You may obtain bagged ice from the Market Department, fill produce bags with ice from the ice machine, or purchase a bag of ice using the Divvy Card.

 

Sampling Procedure

Welcome guests and invite them to sample both Maizly Corn Milk and WOW Baking Cookies.

Ask: "Have you heard of corn milk before?" or "Do you currently purchase gluten-free cookies?" Briefly explain both product lines. Pour approximately 1 ounce of chilled Maizly into a portion cup.

Place one WOW Baking cookie piece (1/2 cookie) into a portion cup or on a napkin.

Place samples at the front of the demo station for guests to pick up.

Share product information, flavor profiles, usage ideas, and brand stories.

Ask guests for feedback.

Encourage guests to sample additional flavors.

Point out the shelf location or invite guests to take products directly from the display on your table.

 

About Maizly

Maizly is the world's first non-GMO corn milk. Developed over four years and more than 120 product iterations, Maizly was created to deliver a plant-based milk alternative that tastes, performs, and feels more like dairy milk than traditional plant milks. Maizly is made from non-GMO corn fiber and is designed to work beautifully in coffee, cereal, smoothies, cooking, baking, and everyday drinking. Maizly Key Brand Talking Points World's first non-GMO corn milk Dairy-free Gluten-free Plant-based Free from the Top 9 allergens Added Vitamins A, D, and E Added calcium Made with non-GMO corn fiber Contains up to 8g fiber per serving Low sugar compared to dairy milk and many plant-based alternatives Free from seed oils Uses coconut oil for MCT energy support Creamy texture and dairy-like mouthfeel Froths and steams exceptionally well Excellent for coffee, cereal, smoothies, baking, and cooking Sustainable crop source requiring less land and water than many alternative crops Maizly Flavor Profiles Original Corn Milk Flavor Profile Smooth, creamy, and dairy-like with a naturally mild taste that complements rather than competes with foods and beverages. Great For Coffee Tea Cereal Smoothies Baking Cooking Drinking on its own Selling Points Neutral flavor profile Dairy-like mouthfeel Up to 8g fiber per serving Supports digestion and gut health Low sugar No artificial flavors Excellent everyday milk alternative Chocolate Corn Milk Flavor Profile Rich chocolate flavor made with real cocoa and non-GMO corn. Indulgent and satisfying while remaining dairy-free. Great For Drinking chilled Smoothies Dessert recipes Protein shakes Frozen treats After-school snacks

 

Selling Points

Made with real cocoa

Dairy-free indulgence

Balanced sweetness

No artificial flavors

Great alternative to traditional chocolate milk

 

About WOW Baking Company

WOW Baking Company has been producing premium gluten-free baked goods since 2004. Their mission is simple: create gluten-free products that taste so good everyone can enjoy them. Their cookies are soft-baked, indulgent, made from homestyle recipes, and crafted with premium ingredients. They are Certified Gluten-Free, BioChecked Non-GMO, and made in a dedicated gluten-free facility. WOW Baking Company Talking Points Certified Gluten-Free BioChecked Non-GMO Soft-baked texture Rich flavor that rivals conventional cookies Dedicated gluten-free facility No high fructose corn syrup No seed oils Trusted gluten-free bakery since 2004 Made in the USA Clean ingredient profile Resealable pouch for freshness and convenience Appeals to both gluten-free and traditional cookie consumers WOW Baking Flavor Profiles Chocolate Chip Flavor Profile Classic soft-baked chocolate chip cookie loaded with rich chocolate flavor and a chewy texture.

 

Selling Points

Traditional favorite

Rich chocolate taste

Soft-baked texture

Gluten-free without sacrificing flavor

 

Lemon Burst Flavor Profile

Bright citrus flavor with sweet lemon notes and a soft, chewy cookie texture.

 

Selling Points

Refreshing lemon flavor

Great spring and summer option

Sweet and citrusy balance

Unique alternative to traditional cookies

 

Snickerdoodle Flavor Profile

Warm cinnamon and sugar flavor with a soft-baked, comforting texture.

 

Selling Points

Familiar bakery-style flavor

Cinnamon-sugar sweetness

Family favorite

Great with coffee or tea

 

Key Lime White Chocolate Flavor Profile

Tangy key lime balanced with creamy white chocolate for a sweet and refreshing flavor combination.

 

Selling Points

Unique flavor profile

Sweet and tart balance

Premium indulgent cookie experience

Customer favorite for adventurous snackers

 

Product Pairing Ideas

Original Corn Milk + Snickerdoodle

Smooth, creamy milk paired with warm cinnamon sugar flavors.

 

Chocolate Corn Milk + Chocolate Chip

Classic chocolate-on-chocolate pairing.

 

Original Corn Milk + Lemon Burst

Bright citrus flavors balanced by creamy corn milk.

 

Chocolate Corn Milk + Key Lime White Chocolate

Sweet, tart, and indulgent combination.

 

Customer Conversation Starters Opening Questions

Have you ever tried corn milk before?

Are you currently purchasing plant-based milk alternatives?

Do you follow a gluten-free lifestyle?

What type of cookies do you usually enjoy?

Which flavor sounds most interesting to you?

Do you prefer classic flavors or something more adventurous?

 

Suggested Sampling Script

"Today we're featuring two exciting brands—Maizly Corn Milk and WOW Baking Company Gluten-Free Cookies. Which cookie flavor would you like to try first, and would you like to pair it with our Original or Chocolate Corn Milk?"

 

Clean Up & Wrap-Up

Count and record ending inventory for all products.

Clean the demo station.

Return any borrowed decorations to the Floral Department.

Remove all supplies, trash, and materials from the demo area.

Purchase any additional product opened during the demo using the Divvy Card.

Upload receipts to the Bill Spend & Expense App and save copies to upload to the demo report.

Complete and submit your demo report.