DRINK ZYN – DEMO INSTRUCTIONS

 

Retailer: Rouses Markets

Brand: ZYN Immunity & Recovery Turmeric Wellness Drinks

Demo Type: In-Store Sampling

Product Location: Produce Department (Refrigerated Wellness / Juice Section)

 

Demo Objective

Introduce shoppers to ZYN Immunity & Recovery Turmeric Wellness Drinks, a refreshing functional beverage made with turmeric and key nutrients designed to support immunity, recovery, and everyday wellness.

 

Encourage shoppers to sample the different flavors and purchase the product while they are in the produce department.

 

Brand Overview

 

ZYN Immunity & Recovery drinks are wellness beverages formulated with curcumin (the active compound in turmeric) combined with black pepper extract to help the body absorb it more effectively.

 

Each bottle contains:

• Curcumin from turmeric

• Black pepper extract (piperine) to support absorption

• Vitamin C & Zinc to support immunity

• Low sugar and low calories

• No artificial colors, preservatives, or flavors

• Non-GMO ingredients

 

These refreshing wellness beverages are designed to support immunity, recovery, and everyday wellness while delivering bright, refreshing fruit flavors.

 

Featured Products

 

ZYN Immunity & Recovery Turmeric Wellness Drinks – 12 oz

Mango Lychee - UPC: 850032945233

Mixed Berry - UPC: 850032945240

Lemon Ginger - UPC: 850032945226

Pomegranate Cranberry - UPC: 850032945257

 

Pre-Demo Preparation

 

The product used for sampling was purchased via curbside order.

At the start of your shift:

1. Pick up the curbside order containing the demo product.

2. Bring the product inside the store to your demo station.

3. Confirm that all flavors are available for sampling.

 

What to Bring from Home

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• Demo table &

• Table cloth

• Apron & Hat

• Portion/sample cups

• Napkins

• Gloves

• Ice bucket

• Pen / marker for logs

 

Arrival & Store Check-In

 

1. Enter through the main entrance and check in with store management or the customer service desk.

2. Let them know you are there to conduct a Four Star Demos sampling event for ZYN Wellness Drinks.

3. Set up your demo station in the produce department near the product, if possible.

4. Have the Manager sign a clock-in form (electronic version available upon request).

5. Take a selfie photo at the product shelf.

6. Take a photo of your demo table setup.

7. Count opening inventory.

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Demo Setup

 

1. Set up your demo table neatly and professionally.

2. Fill the ice bucket with ice and keep beverages fully chilled throughout the demo.

3. Open one bottle of each flavor for sampling as needed.

 

Important: Product must remain cold and on ice during the entire demo.

 

Sampling Procedure

At the start of the demo: Serve all four flavors throughout the demo.

 

1. Invite guests to sample the product.

2. Ask which flavor the guest would like to sample first.

3. While discussing the selling points, pour a sample into a portion cup and place it in front of the table for the guest to pick up.

4. Ask the guest for their feedback.

5. Ask if they would like to try another flavor, repeating the process.

 

If demo product begins running low:

• Start rotating flavors instead of serving all four.

• Text Karen immediately.

 

Customer Engagement & Talking Points

 

Example greeting: “Hi! We’re sampling ZYN Immunity & Recovery wellness drinks made with turmeric and vitamins for immunity and recovery. Would you like to try a flavor?”

 

Key Talking Points:

 

• Made with curcumin from turmeric

• Includes black pepper extract to support absorption

• Vitamin C & Zinc for immune support

• Low sugar and low calories

• No artificial flavors, colors, or preservatives

• Refreshing wellness beverage great for:

- Daily wellness

- Post-workout recovery

- Mid-day refresh

 

Encourage interaction:

 

• Ask which flavor they prefer.

• Encourage guests to try multiple flavors.

• Let them know the product is located right here in the produce department refrigerated drink section.

 

Demo Flow Tips

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• Keep beverages chilled on ice at all times.

• Maintain a clean and inviting demo station.

• Actively engage shoppers passing through the produce department.

 

End of Demo Procedure

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1. Shut down the demo station.

2. Dispose of any remaining samples.

3. Count ending inventory.

4. Have the Manager sign the clock-out form.

5. Complete and submit the demo report according to Four Star Demos procedures.