Own Brands Onion Dip – Demo Instructions

 

Retailer: The United Family of Stores

Brand: Signature Select, Lucerne, Signature Farms

Recipe: Onion Dip

Theme: Spring Entertaining Feature

Demo Type: In‑Store Sampling

Product Purchase: Required (see procedure below)

 

DEMO OBJECTIVE

Showcase The United Family Own Brands by demonstrating a simple, savory spring appetizer featuring Signature Select Soup & Dip Mix and Lucerne Sour Cream. Inspire guests with an easy, crowd‑pleasing dip perfect for spring gatherings, snacking, and entertaining.

 

RECIPE FEATURE – SPRING ENTERTAINING

· Classic creamy onion dip made with just two ingredients

· Perfect served with Signature Farms Baby‑Cut Carrots

· Great for parties, picnics, game nights, and spring celebrations

 

FEATURED INGREDIENTS

· Signature Select Soup & Dip Mix – Onion – UPC 00021130372010

· Lucerne Sour Cream 16 oz – UPC 00021130073009

· Signature Select Worcestershire Sauce – UPC 00021130513611

· Signature Farms Peeled Baby‑Cut Carrots 2 lb – UPC 00021130983360

 

PRE‑DEMO PREPARATION

· Review full recipe instructions prior to arrival.

· Review The United Family of Stores demo policies.

· Ensure all equipment and supplies are packed and ready.

 

PRODUCT VERIFICATION & PURCHASE (REQUIRED)

· Retrieve Signature Select Soup & Dip Mix – Onion from shelf (UPC 00021130372010).

· Take a selfie in‑store with the product and text to Karen & Lexi.

· Take the product to the Front Service Desk and charge to U Card or Divvy Card.

· Text photo of receipt to Karen & Lexi.

· Save receipt for demo report upload.

Note: All opened product must be purchased at end of demo using U Card or Divvy Card and receipt submitted with report and to Bill app.

 

WHAT TO BRING FROM HOME

All demo supplies must be brought from home except DFW store locations, which will have equipment & disposable demo supplies in the demo supply area.

 

Required Equipment:

· Bowl to mix ingredients (Do Not Purchase on U Card or Divvy Card)

· Spatula or stirring spoon

· Portion cups (2 oz)

· Gloves

· Napkins

· Allergen Sign

· Tablecloth, Apron (no logos) & Hat or hair covering (no logos)

· Food Handler’s Card

· Smartphone (photos & reporting only)

 

Dress Code:

· Long pants or jeans (no holes)

· Collared shirt or professional top

· Closed‑toe shoes

· No hoodies, tank tops, or sleeveless shirts

· No jewelry

 

ARRIVAL & STORE CHECK‑IN

· Check in with Store Manager or Manager on Duty.

· Inform them you are sampling a United Own Brands recipe (Onion Dip).

· Confirm demo location.

· Locate ingredients in‑store (soup/dip mix, dairy, produce).

 

DEMO SETUP

· Cover table fully with tablecloth.

· Display ONLY shelf‑stable items on table (Signature Select Onion Soup Dip Mix and Worcestershire Sauce).

· Do NOT display refrigerated items on table.

· Once refrigerated items are opened, open packaging neatly and display empty packaging on table.

· Display Allergen Sign.

· Organize cups, napkins, and trash neatly.

· Take photo of completed demo setup with you behind the table.

· Wash hands thoroughly.

· Put on gloves.

 

Opening Inventory Count:

Record opening inventory of featured items as required.

 

ICE REQUIREMENTS

If a product must be kept cold, it must be placed on bagged ice.

You may obtain bagged ice by:

· Asking the Market Department

· Filling produce bags from the store ice machine

· Purchasing a bag of ice using the U Card or Divvy Card

Place opened sour cream and dip on bagged ice.

 

MIXING INSTRUCTIONS

· Add 1 full container (16 oz) Lucerne Sour Cream to mixing bowl.

· Add 1 packet Signature Select Onion Soup & Dip Mix.

· Add 1–2 capfuls Signature Select Worcestershire Sauce for added flavor.

· Stir until fully combined.

· Keep prepared dip chilled on ice.

 

FOOD SAFETY REQUIREMENT

• Keep bowl placed over bagged ice at all times.

• Record date/time any product is removed from refrigeration on the packaging or a log.

 

SAMPLING PROCEDURE

· Place a light spoonful of onion dip into a 2 oz portion cup

· Serve with 1 Signature Farms Baby‑Cut Carrot.

· Place sample at the front of the demo station for guest to pick up.

 

CUSTOMER ENGAGEMENT

Opening Line: “Hi! Would you like to try our Onion Dip — a creamy and savory spring appetizer made with United Own Brands?”

Key Talking Points:

· Made with Signature Select and Lucerne Own Brands.

· Simple, delicious, and perfect for spring entertaining.

· Great with fresh Signature Farms carrots.

· Encourage guests to grab the ingredients today and make it at home.

If guest enjoys the sample, ask: “Would you like to pick up the ingredients while you’re here so you can make it this week?”

 

CLEANUP & WRAP‑UP

· Dispose of trash properly.

· Clean and sanitize demo area.

 

Closing Inventory Count:

Record ending inventory of featured items as required.

 

Purchase Requirement:

Purchase any opened product at end of demo using U Card or Divvy Card.

Save receipt for upload.

 

REPORTING REQUIREMENTS

· Submit demo report per Four Star procedures.

· Submit demo setup, selfie & receipt photos.

· Upload receipts to report and Bill app (if Divvy card was used) — product verification and any opened product purchased.