OWN BRANDS BUFFALO MEATBALL DEMO INSTRUCTIONS
Retailer: The United Family of Stores
Recipe Feature: Buffalo Turkey Meatballs Brand: United Family Own Brands
Demo Type: In-Store Sampling Product Purchase: Required
(Buffalo Wing Sauce only – see procedure below)
DEMO OBJECTIVE
Introduce shoppers to United Own Brands products by featuring a complete recipe made entirely with Own Brands items. Drive trial, educate customers on simple preparation, increase multi-item basket sales, and highlight quality and value across frozen, refrigerated, and center store departments.
BRAND OVERVIEW — UNITED FAMILY OWN BRANDS
United Own Brands deliver national-brand quality at everyday value pricing across the store.
Key Claims / Highlights:
• High-quality ingredients
• Affordable alternative to national brands
• Convenient and easy to prepare
• Family-friendly
• Great for entertaining
• Versatile meal solutions
FEATURED PRODUCTS
🧊 Frozen Department
Signature Kitchens Turkey Meatballs — UPC 00021130110421
🥛 Refrigerated Department
Lucerne Whipped Cream Cheese — UPC 00021130043545
🛒 Center Store Grocery (Shelf Stable)
Signature Select Sauce Buffalo Wing Hot — UPC 00021130480968
Signature Select Dressing & Dip Blue Cheese — UPC 00021130266197
PRE-DEMO PREPARATION
• Review full cooking instructions prior to arrival
• Review The United Family of Stores demo policies
• Print and bring Time/Temp Log
• Ensure all equipment and supplies are packed and ready Shape
PRODUCT VERIFICATION & PURCHASE (REQUIRED)
Retrieve 1 unit of Signature Select Buffalo Wing Sauce from center store shelf.
Take a selfie in-store with the product and text to Karen & Lexi.
Take product to the Front Service Desk and charge to U Card.
Text photo of receipt to Karen & Lexi.
Save receipt for demo report upload.
Note: Any additional product opened during demo must be purchased at end of demo using U Card and receipt submitted with report.
WHAT TO BRING FROM HOME
All demo supplies must be brought from home except DFW store locations.
Required Equipment:
Electric skillet with lid
Food thermometer (required)
Extension cord
Portion cups
Gloves
Napkins
Sample forks or picks
Tablecloth
Allergen Sign
Apron (no logos)
Hat or hair covering (no logos)
Name badge
Food Handler’s Card
Smartphone
Ice & Cold Holding Supplies:
Ice bucket or bowl for tabletop display Bagged ice (purchased in-store)
ARRIVAL & STORE CHECK-IN
Check in with Store Manager or Manager on Duty.
Inform them you are sampling United Own Brands products.
Confirm demo location and nearest power outlet.
Verify product locations in frozen, refrigerated, and center store grocery.
DEMO SETUP
Cover table fully with tablecloth.
Do NOT place frozen meatballs directly on table.
Once meatball bags are opened for sampling, display empty packaging neatly on table.
Display 6–8 bottles of each shelf-stable item neatly on table for purchase visibility.
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Bagged Ice Procedure:
• Purchase bagged ice from store.
• Place ice inside an ice bucket or bowl on the demo table.
• Opened cream cheese and opened sauces must be stored on ice at all times. • Keep containers clean and wiped down as needed.
Display Allergen Sign.
Organize cups, napkins, utensils, thermometer, and trash neatly.
Plug in equipment using extension cord.
Take photo of completed demo setup with you behind table.
Wash hands thoroughly.
Put on gloves.
Opening Inventory Count:
Record opening inventory of all SKUs.
FOOD SAFETY REQUIREMENTS
• All cooked product must reach 165°F before serving.
• Verify with thermometer and record on Time/Temp Log.
• Do NOT serve undercooked product.
TIME AS A PUBLIC HEALTH CONTROL (TPHC)
Any item removed from refrigeration must have the date and time clearly written on the packaging or recorded on a log.
• Cold items may be held without temperature control for up to 4 hours.
• After 4 hours, any remaining product must be discarded.
• Keep clear notation visible for store inspection if needed.
SAMPLING PROCEDURE
Serve ½ meatball per sample in a portion cup.
Offer blue cheese dip as optional add-on.
Rotate fresh batches as needed.
Encourage full recipe purchase.
CUSTOMER ENGAGEMENT
Opening Line: “Hi! Would you like to try our Buffalo Turkey Meatballs made entirely with United Own Brands?”
Key Talking Points:
• Lean turkey protein option
• Bold buffalo flavor blended with creamy whipped cream cheese
• Perfect to bring to your next pot-luck
• Try on a sub roll for a fun twist on a meatball sub
• Great as an appetizer for parties and gatherings
• Easy freezer-to-table recipe
• Made completely with affordable Own Brands products
Always:
Ask for guest feedback. Offer blue cheese dip. Invite purchase: “Everything you need is right here in frozen, dairy, and center store — can I show you where the ingredients are located?”
CLEANUP & WRAP-UP
Dispose of trash properly.
Clean and sanitize demo area.
Remove ice and properly discard melt water.
Closing Inventory Count: Record ending inventory of all SKUs.
Purchase any additional opened product using U Card.
Upload receipt with demo report.
REPORTING REQUIREMENTS
Submit demo report per Four Star procedures.
Submit opening and closing inventory counts.
Submit completed Time/Temp Log.
Submit demo setup and action photos.
Upload all receipts.